{"id":4478,"date":"2020-10-05T12:19:08","date_gmt":"2020-10-05T10:19:08","guid":{"rendered":"https:\/\/vvaconsultants.com\/los-nuevos-comerciales\/"},"modified":"2026-04-27T17:41:26","modified_gmt":"2026-04-27T15:41:26","slug":"los-nuevos-comerciales","status":"publish","type":"post","link":"https:\/\/vvaconsultants.com\/en\/los-nuevos-comerciales\/","title":{"rendered":"Los Nuevos Comerciales"},"content":{"rendered":"<p>\n<p>Partiendo de la base de que la nueva normalidad ha supuesto\nun avance digital incre\u00edble en el mundo empresarial, es evidente que hoy m\u00e1s\nque nunca la supervivencia de las empresas depende de dos factores clave:<\/p><p>&#8211;         <strong>La Innovaci\u00f3n:<\/strong> Entendida como una mejora en la\nactividad empresarial mediante cambios de modelos de negocio, de\nprocesos, de organizaci\u00f3n, de productos o de comercializaci\u00f3n para hacer el\nnegocio m\u00e1s eficiente y conseguir una mejor posici\u00f3n en el mercado.<\/p><p>&#8211;         \n<strong>La acci\u00f3n comercial:<\/strong> Conocer\nmuy bien a nuestros clientes, saber que les podemos ofrecer que les aporte\nvalor, de que manera le podemos ayudar y como generar una cultura compartida a\ntrav\u00e9s de unas herramientas digitales que actualmente son compartidas.<\/p><p><strong>EL<\/strong> <strong>ENTORNO<\/strong> <strong>DIGITAL<\/strong><\/p><p>Si los\ndepartamentos comerciales quieren seguir siendo el eje que consiga el \u00e9xito y\nla supervivencia de la compa\u00f1\u00eda deber\u00e1n adaptarse a los cambios que se est\u00e1n\nproduciendo en el \u201cSocial &#038; Digital Selling\u201d.<\/p><p><strong>\u00bfCuales son las claves del \u00e9xito?<\/strong><\/p><p>\u00b7        <strong>Accesibilidad.<\/strong> Estar\npresente en todos los canales de comunicaci\u00f3n (omnicanalidad)<\/p><p>\u00b7        <strong>Inmediatez<\/strong>. El\nentorno digital permite y al mismo tiempo exige dar respuestas inmediatas.<\/p><p>\u00b7        <strong>Personalizaci\u00f3n<\/strong>. Debemos\nconocer muy bien a nuestros clientes. La informaci\u00f3n de que disponemos gracias\nal entorno digital, as\u00ed como el saber comunicar a trav\u00e9s del nuevo entorno van\na ser factores claves para aportar valor a nuestros clientes.<\/p><p><strong>PERFIL DEL NUEVO COMERCIAL<\/strong><\/p><p>Hoy en d\u00eda,\nrealizar la cl\u00e1sica prospecci\u00f3n de clientes llamando para conseguir visitas es\nmuy complicado y poco motivador. Tenemos que\ncambiar la forma de contactar y comunicar.<\/p><p><strong>C\u00f3mo son los nuevos comerciales:<\/strong><\/p><ul><li>Cuentan      con buena imagen y excelente marca personal<\/li><li>Saben      escuchar en la red<\/li><li>Saben      conectar con los clientes en un entorno digital<\/li><li>Saben      ofrecer contenidos de valor con el objetivo de estar presentes en la mente      de los clientes cuando estos nos necesiten.<\/li><\/ul><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/vva.wbasecsm.es\/wp-content\/uploads\/2025\/09\/businessman-3189794_1920-1024x321.jpg\" alt=\"\" class=\"wp-image-1255\"><\/figure><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partiendo de la base de que la nueva normalidad ha supuesto un avance digital incre\u00edble en el mundo empresarial, es<\/p>\n","protected":false},"author":2,"featured_media":4480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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