{"id":4458,"date":"2020-12-01T17:39:03","date_gmt":"2020-12-01T16:39:03","guid":{"rendered":"https:\/\/vvaconsultants.com\/me-lo-dices-o-me-lo-cuentas-el-innovation-storytelling\/"},"modified":"2020-12-01T17:39:03","modified_gmt":"2020-12-01T16:39:03","slug":"me-lo-dices-o-me-lo-cuentas-el-innovation-storytelling","status":"publish","type":"post","link":"https:\/\/vvaconsultants.com\/en\/me-lo-dices-o-me-lo-cuentas-el-innovation-storytelling\/","title":{"rendered":"\u00bfMe lo dices o me lo cuentas? El \u201cInnovation Storytelling\u201d"},"content":{"rendered":"\n

Contar historias.<\/strong> Estas dos palabras resumen la esencia del storytelling. \u00bfCu\u00e1ntas veces has o\u00eddo un relato para saber qu\u00e9 pasaba al final? Habitualmente estamos bombardeados por historias que provienen de diferentes canales; conseguir enganchar a alguien y que preste atenci\u00f3n a lo que decimos es clave sobre todo para las empresas, especialmente en redes sociales.<\/p>\n\n\n\n

El\nstorytelling<\/strong> es una estrategia\nmediante la cual contamos una historia para conseguir un determinado fin:\ninformar, motivar, conocer opiniones, vender\u2026 <\/p>\n\n\n\n

Existe\nun inter\u00e9s creciente en usarlo como t\u00e9cnica para comunicar nuevos desarrollos\nde productos, mejoras de sistemas o ideas innovadoras. Es el llamado Innovation Storytelling<\/strong><\/p>\n\n\n\n

Hay\nmuchas t\u00e9cnicas de narraci\u00f3n que los innovadores utilizan para amplificar sus\navances. Desde una inspiradora historia personal sobre el viaje del innovador\nhasta tramas impactantes que colocan la innovaci\u00f3n en el centro del escenario.\nUna gran historia puede llevar a conseguir una gran financiaci\u00f3n para el\nproyecto, pero \u00bfqu\u00e9 m\u00e1s puede aportar en las organizaciones?<\/p>\n\n\n\n

Seg\u00fan los resultados publicados en Forbes, en base a entrevistas a 80 l\u00edderes en innovaci\u00f3n, pertenecientes a empresas punteras como Disney, NASA, John Deere, P&G o PayPal,<\/strong> surgen varias ideas clave:<\/p>\n\n\n\n

Storytelling es un mecanismo para crear y solicitar ideas innovadoras, tanto interna como externamente.<\/strong><\/p>\n\n\n\n

Internamente<\/strong>, la narraci\u00f3n de historias de innovaci\u00f3n puede convertirse en un medio para cambiar la cultura <\/strong><\/p>\n\n\n\n

Por\nejemplo, no fue hasta que los cient\u00edficos de cohetes de la NASA experimentaron\ny compartieron historias de \u00e9xito de proyectos en los que participaron expertos\ninterdisciplinarios e incluso gente com\u00fan que la innovaci\u00f3n abierta<\/strong> no fue realmente adoptada y escalada.<\/p>\n\n\n\n

Externamente, <\/strong>cuando las historias de innovaci\u00f3n se\ncomparten entre industrias, los innovadores piensan en nuevas formas de ampliar\nlos l\u00edmites de lo que es posible en sus propios campos. <\/p>\n\n\n\n

Las historias\ninstitucionales de fracaso aceleran la innovaci\u00f3n.<\/strong><\/p>\n\n\n\n

El\ndirector senior de innovaci\u00f3n de PayPal, Michael Todasco, explic\u00f3 que su equipo\nde innovaci\u00f3n est\u00e1 construyendo un museo\nde fallos en miniatura<\/strong>: un modelo a microescala del campus de PayPal con\nhistorias sobre productos y enfoques que no funcionaron. La construcci\u00f3n de\nmemoria institucional en torno al fracaso permite\na una organizaci\u00f3n reflexionar sobre su progreso y garantizar que los errores\nno se repitan.<\/strong><\/p>\n\n\n\n

La narraci\u00f3n de historias\nde innovaci\u00f3n es un acto de creaci\u00f3n de identidad que motiva al innovador.<\/strong><\/p>\n\n\n\n

Cuando los accionistas y los clientes escuchan historias de innovaci\u00f3n, se sienten m\u00e1s seguros de haber elegido la inversi\u00f3n o soluci\u00f3n adecuada. El 56% de los clientes<\/strong> buscan activamente comprar en empresas que perciben como innovadoras<\/strong>. Es por eso que vemos historias de innovaci\u00f3n externa tan poderosas de compa\u00f1\u00edas como Tesla, Nike o Apple.<\/p>\n\n\n\n

Los\nempleadores<\/strong> quieren alentar a todos\nsus empleados a que se vean a s\u00ed mismos como innovadores, a que sean creativos,\ninventivos y audaces.<\/p>\n\n\n\n

En\nel nivel m\u00e1s personal, cuando una persona puede recordar y reproducir historias\nsobre ese momento, cuando se le ocurri\u00f3 una gran idea o ese momento donde colaboraron\nentre departamentos para ver un problema de una manera nueva, esa persona est\u00e1\nsolidificando su identidad como\ninnovador<\/strong><\/p>\n\n\n\n

Cuando los colegas y l\u00edderes alientan o brindan retroalimentaci\u00f3n sobre esas narrativas, el innovador crece en confianza<\/strong>. Esa confianza es muy motivadora y el proceso de innovaci\u00f3n se acelera.<\/strong><\/p>\n\n\n\n

Hay un arte y una ciencia\nen la narraci\u00f3n de historias innovadoras<\/strong>. El aprendizaje nos dice que es hora de que capacitemos a\nnuestros equipos para que practiquen ese Innovation\nStorytelling<\/strong> <\/p>\n\n\n\n

https:\/\/www.forbes.com\/sites\/ellevate\/2020\/11\/19\/what-80-innovation-leaders-say-about-the-power-of-storytelling\/amp\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Contar historias. Estas dos palabras resumen la esencia del storytelling. \u00bfCu\u00e1ntas veces has o\u00eddo un relato para saber qu\u00e9 pasaba<\/p>\n","protected":false},"author":2,"featured_media":4459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"acf":[],"yoast_head":"\n\u00bfMe lo dices o me lo cuentas? 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